Localization

Language localization is part of the process of translation and cultural adaptation of a product for a particular region, country or social group, taking into account the differences between markets.

The process is known as internationalization and localization. Localization implies an in-depth study and knowledge of the target culture in order to properly adapt the product to local needs.

Localization is related mainly to cultural adaptation and translation of websites, software, video games.

Besides translation, the process of localization may include various operations such as adjusting the tables turn in local currency, using the typical forms in certain culture to indicate the addresses, phone numbers and dates, and many other details. These changes aim to adapt the product to local culture, linguistic characteristics and morals.